Catalogue Design
i gotchu.
This work represents a ‘service learning’ project I chose in my fall senior graphic design class of 2016. The assignment was to promote the UMASS Dartmouth, ‘Corsairs Care’ website which had recently been launched by Student Affairs and the Center for Women, Gender, and Sexuality. The website provides useful information about active bystanders, alcohol and other drugs, bias and hate, bullying, harassment, and violence, depression and suicide, and sexual misconduct. We created a campaign that spreads awareness of these topics, in a poignant, non-threatening way, that we hoped would inspire students to become educated and start a conversation with a friend, stand up to a bully, intervene if they encountered a potential sexual assault, etc. The goal was to empower the students of UMASS Dartmouth to stand up and take action.
After an introduction and interview with our ‘client’ I broke the class into smaller working group teams.
The first stage was research, local, national and international.
We needed an identity to represent our campaign for promoting ‘Corsairs Care’. My objective was for the students to create a campaign that was friendly and authoritative, while at the same time educating students. After brainstorming sessions, the students decided to create a tagline for the campaign—focusing on hero/heroine, and being human. This eventually evolved into “I gothchu’, a colloquial and friendly feeling to it —something they might text a friend or peer in a crisis. The final text bubble was hand drawn to give it a friendlier feel. It was paired with a slab serif, Lexia.
Campaign Ads: This included an animated video to show the overwhelming amount of possible situations and promoting the idea that students should be proactive. The class collaborated to create over a hundred scenarios, which were presented to the viewer as a list, scrolling progressively faster throughout the video. The words were animated as if they were being typed one line at a time to connect to the theme of texting and digital communication in the logo.
Poster Design: groups of students were formed around these themes; Depression and Suicide; Sexual Misconduct; Bias and Hate, Bullying, Violence, and Harassment; Active Bystander; Alcohol and Other Drugs. 12 of their concepts were refined and eventually printed. The posters with the heavy text were strategically placed in seating areas to encourage students to read them. The more graphic image and large type posters were spread around the campus and rotated once a week.
Award of Excellence received: In October 2017 the work from this ’gotchu awareness poster campaign’ project’ received the ‘Award of Excellence’ in the Campaign Strategy category in the 47th Annual University & College Designers Association (UCDA) Design Competition, Baltimore, Maryland.
Catalogue Design
i gotchu.
This work represents a ‘service learning’ project I chose in my fall senior graphic design class of 2016. The assignment was to promote the UMASS Dartmouth, ‘Corsairs Care’ website which had recently been launched by Student Affairs and the Center for Women, Gender, and Sexuality. The website provides useful information about active bystanders, alcohol and other drugs, bias and hate, bullying, harassment, and violence, depression and suicide, and sexual misconduct. We created a campaign that spreads awareness of these topics, in a poignant, non-threatening way, that we hoped would inspire students to become educated and start a conversation with a friend, stand up to a bully, intervene if they encountered a potential sexual assault, etc. The goal was to empower the students of UMASS Dartmouth to stand up and take action.
After an introduction and interview with our ‘client’ I broke the class into smaller working group teams.
The first stage was research, local, national and international.
We needed an identity to represent our campaign for promoting ‘Corsairs Care’. My objective was for the students to create a campaign that was friendly and authoritative, while at the same time educating students. After brainstorming sessions, the students decided to create a tagline for the campaign—focusing on hero/heroine, and being human. This eventually evolved into “I gothchu’, a colloquial and friendly feeling to it —something they might text a friend or peer in a crisis. The final text bubble was hand drawn to give it a friendlier feel. It was paired with a slab serif, Lexia.
Campaign Ads: This included an animated video to show the overwhelming amount of possible situations and promoting the idea that students should be proactive. The class collaborated to create over a hundred scenarios, which were presented to the viewer as a list, scrolling progressively faster throughout the video. The words were animated as if they were being typed one line at a time to connect to the theme of texting and digital communication in the logo.
Poster Design: groups of students were formed around these themes; Depression and Suicide; Sexual Misconduct; Bias and Hate, Bullying, Violence, and Harassment; Active Bystander; Alcohol and Other Drugs. 12 of their concepts were refined and eventually printed. The posters with the heavy text were strategically placed in seating areas to encourage students to read them. The more graphic image and large type posters were spread around the campus and rotated once a week.
Award of Excellence received: In October 2017 the work from this ’gotchu awareness poster campaign’ project’ received the ‘Award of Excellence’ in the Campaign Strategy category in the 47th Annual University & College Designers Association (UCDA) Design Competition, Baltimore, Maryland.